Going the Extra Mile

To celebrate the 10th anniversary of GSK Stockmann in Luxembourg, the law firm has partnered with Luxair to present an aircraft adorned with a striking new livery. The chosen plane, a De Havilland Dash 8-400 registered LX-LQJ, has been transformed by renowned Luxembourg street artist Sumo, whose vibrant style is instantly recognisable across the country.[1]

Carrying the slogan "Going the extra mile. Above & beyond. Always!", the special livery reflects the intersection of law, art, and travel. The aircraft, which operates across Luxair's extensive European network, will serve as a flying ambassador for Luxembourgish creativity, spotlighting local talent far beyond the Grand Duchy's borders.[1]

A law firm. An airline. A street artist. A Dash 8-400. The registration is LX-LQJ. The artist is Sumo. The style is vibrant. The style is instantly recognisable. The country is Luxembourg. The country is small. The plane is not small. The plane goes across Europe. The plane carries the slogan. The slogan is "Going the extra mile. Above & beyond. Always!" The slogan is on the plane. The plane is the canvas. The canvas flies. The intersection is law, art, and travel. The law firm is GSK Stockmann. The law firm is 10 years old. The airline is Luxair. The airline is older. The artist is Sumo. The artist is Luxembourgish. The plane is Luxembourgish. The plane flies to other countries. The other countries see the plane. The plane is the ambassador. The ambassador carries the art. The art carries the country. The country is small. The plane is fast. The art is faster.[1]